The Situation
Commure, a healthtech startup won a big funding round, and entered the hyper growth phase, to reach the next level, they wanted to look more established. A rebrand was in order to showcase the restructuring of the organization, and refocused value proposition.
The Challenge
Amidst the rebranding process, there were two major acquisitions, a shift in product and services, and repositioning Commure into a new category, healthcare’s first OS.
The Reponse
Commure became a house of brands. Strongline, the star of their portfolio, was rebranded into commure strongline, PatientKeeper to commure care, and commure’s tech offering to commure OS. Commure leveraged Stronglines greater brand recognition to gain buy in for the healthtech OS positioning, and be a tangible product stepping stone into the wider range of products and services.
The majority of my time was spent on developing Stronglines visual system across multiple touchpoints: events, illustrations, presentations, webinars, sales sheets, and social media posts.
The Result
Strongline was quoted as having the greatest “say to do” ratio in the industry. Initial social media post CTR was 0.72% on Linkedin for Commure’s first rebranded webinar. !000% increase in web traffic during launch week.
