Hi.

Please allow me to introduce myself, I'm a man of discerning taste. I've been around a long, long year, developed many brand's voice, and face. I was around when Taylor Mason came out, as gender non-binary. Made sure that Project Hope, rebranded with an identity that was great. Pleased to meet you, hope you guessed my name. But what's puzzling you, is the nature of my game.

Summary

Visual System Design
Brand Marketing
New Business
Art Direction

Experience

Commure

Brand Designer ( 2021 - ) Corporate / Product Marketing Translating the needs of the customer into demonstrations, sales presentations, and other sales collateral based on the needs of each prospective customer throughout the discovery process.

Consultant

Communications Design ( 2016 - ) Developed visual communication systems for startups, and organizations in early development/growth stage with an emphasis on flexibility, and consistency.

Murmuration

Design Manager ( 2019 - 2021 ) Developed brand guidelines and a cohesive brand identity system across products and services, including annual gathering and report

FleishmanHillard

Global Business Development ( 2019 ) Developed activation and communication plans for global clients Produced and designed custom RFI/RFP responses for clients $250k+

Havas Health | Conran Design

Communication Designer ( 2018 ) Developed brand identity systems for the health and wellness sector, mainly Novartis, Sanofi, Nestlé, and Project Hope

Testimonials

Lucid Brands

Derek would make a strong addition to your business development team. He has an ability to quickly connect with prospects and a deep understanding of the brand development process.

Scott Lerman
CEO / Founder
Invōk Brands

Derek has an infectious enthusiasm for communicating his perspective on issues that he feels deeply about. This passion, combined with his natural empathy, would be a significant asset in the new business environment.

Richard Shear
Partner / Chief Creative Officer
Interbrand

“Derek is a ball of energy. He has a constant thirst for learning about new industries which makes him an ideal fit for a new business role”.

Oliver Maltby
Executive Creative Director
School of Visual Arts

During our work together, Derek made several presentations, culminating in a very thoughtful repositioning of a beauty product for customers who do not customarily use products in this category. His work was creative and thorough. I believe Derek would be a highly valuable addition to any team striving to generate practical, innovative, products.

Tom Guarriello
SVA Branding Founding Faculty
University of Bridgeport

Derek’s skill at presenting work is outstanding, so his ability to pitch ideas is a natural extension of his engaging, trustworthy personality and knowledge of what persuades. He is an enthusiastic, well-informed spokesperson.

Alex W. White
Chairman, Shintaro Akatsu School of Design
Back To Top

My name is Derek Edward, and I build brand systems. I approach complex and messy problems with a clear process, when it comes to visual design and brand strategy.