The Situation
Graduate course case study on how to rebrand, reposition, and revitalize a brand with a long history, in an industry that has seen little change, and has been impacted from various new competitors.
The Challenge
How does an over 100 year old brand compete with digital brands in the modern era? How can we take Merriam-Webster from reference materials to relevant materials?
The Response
Merriam-Webster the leading authority on the meaning of words, relevant meaning of words.
The power of words excerpt from full presentation.
The Result
Full presentation on how to reposition, rebrand, and revitalize an over 100 year old American institution on the meaning and relevancy of words.
